Job Description

Job Summary:

We are seeking a results-oriented Digital Marketing Specialist to lead the development and execution of a paid marketing strategy designed to drive e-commerce sales. In this role, you will manage and optimize paid advertising campaigns across multiple platforms, leveraging data-driven insights to maximize ROI and support revenue growth. The ideal candidate has a strong background in paid media, analytics, and e-commerce and thrives in a fast-paced, performance-driven environment.

Key Responsibilities:

Paid Advertising Campaign Management:

• Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads
• (Facebook/Instagram), TikTok, Pinterest, and others to drive
• online sales.
• Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates.

Budget Management:

• Allocate and manage paid media budgets to achieve defined sales and ROI targets.
• Monitor daily spend and campaign performance to adjust bids and strategies in real time.

Performance Optimization:

• Continuously test ad creative, copy, and landing pages to enhance campaign performance.
• Leverage A/B testing and multivariate experiments to refine approaches.

Analytics and Reporting:

• Analyze campaign performance metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics,
• Looker Studio, and platform-specific dashboards.
• Provide actionable insights and regular performance reports to stakeholders, showcasing campaign effectiveness and opportunities for growth.

Collaboration and Strategy Development:

• Partner with creative, product, and content teams to create compelling ad creatives and landing pages optimized for conversions.
• Contribute to the overarching digital marketing strategy, ensuring alignment with business objectives and e-commerce goals.

Market Research and Trend Analysis:

• Stay updated on industry trends, competitor strategies, and platform updates to identify new growth opportunities. 
• Experiment with emerging advertising channels and technologies to stay ahead of the curve.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field. 
• 2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
• Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
• Strong analytical skills with experience using Google Analytics and other data tools.
• Demonstrated success in meeting or exceeding e-commerce sales and ROAS targets through paid advertising.
• Knowledge of customer acquisition funnels and e-commerce best practices.
• Excellent organizational skills and ability to manage multiple campaigns simultaneously.
• Experience with e-commerce platforms like Shopify.
• Familiarity with advanced audience segmentation techniques and remarketing strategies.
• Knowledge of affiliate marketing and influencer partnerships.
• Basic understanding of SEO and organic marketing as complementary strategies.

What We Offer:

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health insurance and retirement plans.
• Professional development opportunities and access to industry-leading tools.
• Wellness perks, including gym memberships and discounts on products and services.

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