Job Description

BECOME OUR BEST INGREDIENT...

Bring your talent to the mix at Empire Merchants, a world-class distributor of fine wines and spirits. Quality people are our best ingredient for success in this thriving, established industry. We are currently seeking a few exceptional people looking to grow their careers at a premier Distributor of Choice that serves more than 10,000 NY Metro area restaurants, hotels, clubs and retail outlets. In return, Empire Merchants can offer you the perfect combination of exceptional benefits and compensation, superior industry training on all levels along in a fun, high-energy environment. Want to look forward to Mondays?

POSITION SUMMARY

The Tequila Brand Ambassador will champion and convey knowledge of MHUSA’s Tequila, Volcan de mi Tierra, by working toward our goal of maximizing the brand’s awareness and equity. They will develop detailed knowledge of the brand and will be seen as an extension of brand team stakeholders, someone that the trade, consumers, and influencers, will go to for education, inspiration, and credibility.

The Volcan Brand Ambassador is responsible for localization of marketing initiatives and collaborating with commercial stakeholders to build relationships and brand advocacy in assigned markets. This fulltime position will support the sales teams brand building efforts through activations and activities that drive awareness, education, and engagement with both the trade and consumers alike.

ESSENTIAL POSITION RESULTS

• Own, drive and evaluate Brand/Category strategies in local markets within a geographic territory, focusing on key accounts to maximize brand sales
• Serve as the market expert for Volcan de mi Tierra’s /Agave spirits category; understand what drives consumer behavior based on different cultural and demographic segments. 
• Identify and implement strategic program opportunities that match cultural and demographic characteristics for both consumer and trade 
• Propose, implement, and monitor brand marketing plans to achieve sales and profit objectives for Brand/Category. Manage the activation budget for brand development and promotion activity
• Drive brand performance according to Brand Equity KPIs: volume and value, quality of the distribution, quantity, and quality of brand activations & media noise (traditional, digital and social)
• Develop and foster relationship with key accounts, influential trade stakeholders and decision makers to maximize Volcan de mi Tierra’s visibility and presence on cocktail menu’s, by the bottle listings and prominent back bar and shelf displays in image driving accounts.
• In close relationship with the local commercial team, train, bartenders/mixologists, wait-staff (on & off premise), account managers, and distributor network inclusive of brand training, mixology and programming (Trainings may include audience outside of trade, such as consumers, gatekeepers & press)
• Work with local sales teams to identify, prioritize and schedule account and distributor visits for trainings
• In conjunction with brand stakeholders, lead Casa Volcan Distillery visits with key stakeholders with internal and external audiences from NY market and finding creative ways to bring the Casa Volcan experience to NY market 
• Host key consumer/trade events (dinners, networking events, etc.), key accounts/event sampling events and PR opportunities
• Weekly, Monthly and Quarterly reporting including, but not limited to, personal performance management, event ROI, social media activity, competitive activity, samplings, trainings, etc.

SUPERVISORY RESPONSIBILITIES

None

QUALIFICATIONS

Education, Certifications and/or licenses:

Bachelor’s Degree or relevant service industry, F&B/Hospitality experience commensurate with job qualifications required to perform job functions listed

• 5-7 years of F&B / Hospitality Industry experience required; beverage alcohol experience preferred
• Knowledge of 3-Tier System with established relationships with distributor personnel and key accounts in respective market (Preferred)
  

KNOWLEDGE/SKILLS :

• In-depth knowledge of liquor consumption trends, habits, and preferences of consumers in the category (tequila category a plus)
• Affinity with and cultural ability to represent the values of Luxury wines and spirits.
• Highly entrepreneurial: agile, quick to action, seeking new opportunities with a growth mindset. 
• Understanding of brand strategy development in a commercial context
• Demonstrated success influencing cross-functional stakeholders, including senior leaders
• Demonstrate a flexible and adaptable mindset by continually evaluating and responding with agility to meet rapidly evolving business need
• Excellent negotiation and presentation skills 
• Strong networking, influencing and communication skills.
• Strong analytical skills to support data-driven decision making
• Understanding of the U.S. three-tier distribution system, a plus
• An appreciation of the critical necessity to act as a team, and the ability to motivate in achieving agreed objectives.
• Full understanding of modern selling and training techniques.
• Microsoft Office proficiency – Outlook, PowerPoint, Word, Excel

COMPENSATION & BENEFITS 

Empire Merchants offers a competitive compensation package including:

• Salary estimate: $100,000+, plus annual bonus potential
• Monthly Automobile allowance, travel reimbursement
• 16 Observed Holidays, PTO, vacation accrual
• Health Plan options (medical, dental, vision, disability coverage, life insurance, parental leave, and other voluntary plans), 401K (with Company Contributions).
• Flexible Spending Account and Pre-Tax Transit Commuter Program, industry certifications (WSET), tuition reimbursement and more.
• The range is an estimate for this position. The company will evaluate a specific candidate's education, skills and experience when making an offer

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear. The employee frequently is required to stand, walk, sit, and climb or balance. The employee must occasionally lift and/or move up to fifty pounds. The employee must frequently lift and/or move up to ten pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

WORKING CONDITIONS AND ENVIRONMENT

This work environment characteristics described here are representative of those an employee encounter while performing the essential functions of this job.

While performing the duties of this job, the employee is regularly exposed to a normal business office environment and is occasionally exposed to work near moving mechanical parts and high precarious locations. The noise level in the work environment is usually moderate.

Job Tags

Similar Jobs