Paid Social Media Buyer 2 (Remote) Job at Forbes Advisor, Wilmington, NC

MGs4eHZ1T1hXbzJSMTVrK3p6MkNwRyt3Qnc9PQ==
  • Forbes Advisor
  • Wilmington, NC

Job Description



At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description



Forbes Marketplace is looking for a Paid Social Media Buyer 2 to manage and optimize paid media campaigns across multiple verticals, including Health, Insurance, and Financial Services.

Reporting to the Director of Performance Marketing, the successful candidate will collaborate closely with the in-house media buying and publishing teams to ensure campaigns deliver high-quality traffic while maintaining profitability on advertising spend.

The ideal candidate will have strong expertise in Meta (Facebook and Instagram) and TikTok advertising platforms, with a proven track record of scaling campaigns in a performance-driven environment.

This role is essential to the business, playing a critical part in optimizing advertising strategies, maximizing return on investment, and driving revenue growth.

RESPONSIBILITIES:

  • Manage, monitor, and optimize paid social media campaigns on Meta and TikTok to meet performance marketing objectives.
  • Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimization strategies.
  • Collaborate with creative teams to develop and iterate ad creatives that resonate with target audiences and align with platform best practices.
  • Conduct A/B testing on ads, audiences, and bidding strategies to identify winning combinations.
  • Maintain a deep understanding of the performance marketing landscape, including platform updates, trends, and emerging tools.
  • Work closely with internal stakeholders and external partners to ensure campaign goals are met.
  • Work with analytics team members to maintain detailed performance reports and insights for stakeholders, offering recommendations for scaling campaigns.
  • Manage budgets effectively, ensuring profitable allocation of ad spend while meeting or exceeding performance KPIs.
  • Stay up to date with platform policies and ensure compliance across all campaigns.

REQUIREMENTS:

  • Proven experience in media buying on Meta (Facebook and Instagram) and TikTok, with a strong understanding of platform-specific best practices.
  • Demonstrated ability to optimize campaigns for ROAS, CPA, and other key performance metrics.
  • Strong analytical skills with proficiency in tools such as Google Analytics, Meta Ads Manager, TikTok Ads Manager, and Excel.
  • Experience managing performance marketing budgets at scale.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Familiarity with project management tools like Trello, Asana, or Airtable is a plus.
  • A proactive and detail-oriented approach to problem-solving, with the ability to manage multiple campaigns simultaneously.
  • Knowledge of the Health, Insurance, or Financial Services verticals is a strong advantage.
  • Flexibility to work across global time zones and adapt to changing priorities.

If you’re passionate about driving performance and growth through innovative paid social strategies, we’d love to hear from you!

Additional Information



Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

#LI-REMOTE #LI-NM1

Job Tags

Full time, Local area, Remote job,

Similar Jobs

TitleEase

Title Closing Supervisor Job at TitleEase

 ...TitleEase is a fast-growing, national title and closing company redefining the closing experience through innovation, efficiency, and exceptional service. We are seeking an experienced Closing Supervisor to lead and support our closing teams as we continue to expand.... 

RESEARCH CENTERS OF AMERICA GROUP

Clinical Research Assistant Job at RESEARCH CENTERS OF AMERICA GROUP

 ...Function : The position trains with other clinical research staff and works directly with physicians to conduct clinical research trials,...  ...and collect and verify accuracy of data. The incumbent also assists in designing clinical trials and skill operationalizing a clinical... 

ABARTA Coca-Cola Beverages

Order Builder (Loader) Job at ABARTA Coca-Cola Beverages

 ...Company: ABARTA Coca-Cola Beverages Job Location: 4900 Harrisburg, PA Other Potential Locations: Lemoyne, PA; Harrisburg, PA We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic brands.... 

CTTX Health

Clinical Research Associate Job at CTTX Health

 ...Are you passionate about clinical research and ready to make an impact on patients' lives? We're looking for a Clinical Research Associate (CRA) to join a fast-growing biotech company (confidential) that's advancing innovative therapies in neuroscience. What You'll... 

Nordic

Social Media and PR Manager Job at Nordic

Social Media and PR Manager Location United States : Make a difference. Be happy. Grow your career. The Social Media and PR Manager will drive our social media strategy and public relations efforts, amplifying brand visibility across digital and traditional channels....