Job Description

Marketing Manager, Lifecycle & Project Management

LeanData helps the world's fastest-growing companies automate, simplify, and accelerate revenue.

LeanData is seeking a highly organized and detail-oriented Marketing Manager to drive lifecycle marketing initiatives and manage key marketing projects. This role will be instrumental in optimizing the customer journey, improving engagement, and ensuring the successful execution of cross-functional marketing projects.

The ideal candidate will be a self-starter with a strong background in marketing operations, project management, and proficiency in HubSpot and Salesforce. You will work with a great team and make a significant and lasting impact on the business, developing and executing lifecycle marketing programs and managing projects that drive efficiency and results. You will own the strategy, execution, and results for lifecycle marketing initiatives and marketing project management, ensuring alignment with broader marketing objectives and revenue targets.

The Marketing Manager will be responsible for planning, executing, and optimizing lifecycle marketing programs and overseeing marketing projects that support LeanData's growth. This role will work closely with Marketing, Sales, and other cross-functional teams to design and implement programs and projects that enhance customer experience and drive business outcomes.

We're excited about candidates with strong project management and lifecycle marketing experience, who are passionate about optimizing processes, and collaborating with stakeholders across the business.

This is a hybrid role based in our Santa Clara, CA office.

If you are a detail-oriented, data-driven marketer with a passion for project management and customer lifecycle optimization, then please keep reading.

What will you do:

Lifecycle Marketing:

• Develop and execute lifecycle marketing programs to onboard, engage, retain, and grow LeanData customers.

• Map the customer journey and identify opportunities to improve the customer experience through targeted communications and programs.

• Manage and optimize email marketing campaigns, including segmentation, automation, and personalization.

• Develop and implement lead nurturing programs to move prospects through the sales funnel.

• Analyze and report on the effectiveness of lifecycle marketing programs, using data to drive continuous improvement.

Project Management:

• Manage large-scale marketing projects from initiation to completion, ensuring they are delivered on time, within budget, and to the highest quality.

• Develop project plans, timelines, and budgets, and track progress against goals.

• Coordinate cross-functional teams, including Marketing, Sales, Product, and Operations, to ensure project alignment and collaboration.

• Identify and mitigate project risks and issues, and proactively communicate project status to stakeholders.

• Implement and maintain project management processes and tools to improve efficiency and effectiveness.

Cross-Functional Collaboration:

• Collaborate with Sales to support alignment between marketing activities and the sales process.

• Work closely with Content Marketing to ensure programs and projects have compelling and effective assets.

• Partner with Product Marketing to align messaging with product positioning and launches.

• Coordinate with Marketing Operations on program and project setup, execution, and reporting.

• Maintain strong relationships with vendors and contractors to execute programs and projects efficiently.

Required Skills:

• 3-5 years of experience in B2B marketing, with a focus on lifecycle marketing and project management, preferably in SaaS or enterprise software.

• Proven track record of developing and executing successful lifecycle marketing programs that drive customer engagement and retention.

• Strong project management skills with proven ability to manage multiple complex projects with tight deadlines.

• Experience managing projects across multiple teams and stakeholders utilizing software such as Asana.

• Proficiency with marketing automation (HubSpot) and CRM systems (Salesforce).

• Excellent understanding of email marketing best practices, including segmentation, personalization, and automation.

• Data-driven mindset with experience in program and project analytics and performance optimization.

• Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams.

• Detail-oriented with a commitment to delivering high-quality work.  

Preferred Skills:

• Experience with lifecycle marketing and project management in the Sales and Marketing technology space.

• Certification with Salesforce, Hubspot and/or Asana.

• Knowledge of customer segmentation and targeting strategies.

• Experience in developing and managing marketing budgets.

• Understanding of B2B buying cycles, particularly in enterprise sales.

• Creative problem-solving skills and innovative approach to marketing challenges.

Why work at LeanData:

• Stock options in LeanData for all full-time employees

• Flexible PTO

• Employee insurance premiums up to 90%

• 401K plan

Compensation

$110K – $130K

We value providing opportunities for professional growth, and hence, we typically refrain from offering at the upper limit of the salary range. This approach allows for future development within the role, ensuring that compensation can be adjusted to reflect an individual's advancing skills and contributions to the team while maintaining internal fairness.

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